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    • Drivers of Customer Loyalty in B2B Services: A Firm-level Analysis Over Time 

      Khan, Sajid; Williams, Paul; Naumann, Earl (American University of Sharjah, 2013-09-08)
      Identifying the drivers of relationship quality, satisfaction and customer loyalty has been the subject of much marketing research for over twenty years. However, there are a number of gaps in the literature, especially ...