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What's in a T-shirt? Semantic distance towards a global language
(GRIN Verlag, 2006)
Most t-shirts sold and worn in Germany are not imprinted in German, but in English. This essay will attend to the question in how far this situation has an impact on the message character of t-shirt slogans. To prove that ...
Language and Culture in Business Translation from English into Arabic
(2008-06)
Today, a new communication era is emerging in the fast paced world of business and economy. A case in point is our region (the Gulf and particularly Dubai) where the economy is globally expanding and with this, demand is ...
Evaluating an Additional Measure for the American University of Sharjah English Placement Test: Using Analytical Scoring
(2009-06)
The English Placement Test (EPT) at the American University of Sharjah (AUS) has been accurately placing the majority of newly admitted students into appropriate course levels, but there is a small number of students who ...
The Process Approach and UAE High School Students' Attitudes Towards Writing
(2006-08)
Many students have negative attitudes towards writing and they feel frustrated because they do not know what to do to improve it. One of the main reasons behind this attitude is the adoption of the product approach that ...
Investigating Reading Strategies in Government High Schools English Classes in Ras Al Khaimah
(2009-06)
Reading is a skill that involves more than decoding letters or recognizing words. It, in fact, integrates a variety of strategies, skills, and processes, and thus it is not as simple to describe as one might think. These ...
Arab Students' Attitudes Toward Western Culture and Motivation to Learn English
(2007-01)
Motivation is a central component for students learning a second language. Attitude towards the target language, its culture, and its people have been proved to have a significant bearing on the motivational orientation ...
Educators' and Parents' Attitudes Towards Code Switching By Arab Bilinguals: Pedagogical Implications
(2006-05)
This study explores educators' and parents' attitudes towards the phenomenon of Arabic-English code switching (CS) in the culturally and linguistically diverse context of the UAE. Arabic-English language mixing is a ...
L2 Teachers' Perception Towards the Use of Computers in L2 Language Instruction
(2008-05)
The way people communicate with others, conduct research, and gather information has changed due to the dramatic changes in computer technology. Computers have become prevalent everywhere and their presence in schools has ...
UAE High School Students' Attitudes Towards Using Authentic Materials
(2006-08)
This study is an attempt to investigate the impact of using authentic materials on some of my high school students, especially those who have poor attitudes towards learning the English language. In fact, lack of motivation, ...
Coping with Neologisms in English / Arabic Translation
(2009-04)
This thesis explores the strategies Arab translators use when dealing with English new terms (neologisms) that do not readily have apparent equivalents in Arabic. The techniques or strategies, which will be identified in ...