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Closing the Loop: An Empirical Investigation of Causality in IT Business Value
(Elsevier, 2017-06)
Researchers have established that information technology (IT) can improve firms' productivity. Whether improved productivity leads to additional investment in IT, however, remains largely uninvestigated. In this paper, we ...
Drivers of Customer Loyalty in B2B Services: A Firm-level Analysis Over Time
(American University of Sharjah, 2013-09-08)
Identifying the drivers of relationship quality, satisfaction and customer loyalty has been the subject of much marketing research for over twenty years. However, there are a number of gaps in the literature, especially ...