Department of Marketing and Information Systems
Work by the faculty and students of the Department of Marketing and Information Systems
Recent Submissions
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Eastern Germany's Transportation System: Can it Compete in Europe 1992?
(Physica-Verlag, Heidelberg, 1991)The eastern German rail system is operating with one half the line network of western Germany, but approximately the same numer of employees and amount of freight carriage. The two rail systems are proportionately about ... -
A user experience perspective on heritage tourism in the metaverse: Empirical evidence and design dilemmas for VR
(Springer, 2023-07)The tourism industry will be shaped by the growth and development of the metaverse in the coming decades. Virtual reality (VR) will enable the creation of virtual worlds, avatars, digital twins, and new social networks. ... -
An auditing framework for knowledge-enabled supply chain management: Implications for sustainability
(MDPI, 2017)Knowledge management (KM) plays a key role in the success of several enterprise systems, such as supply chain management (SCM). This paper discusses knowledge-enabled supply chain management (K-SCM) as it enhances the ... -
Expatriate time to proficiency: individual antecedents and the moderating effect of home country
(Emerald Insight, 2019-09-09)The purpose of this paper is to examine the direct impact of individual variables (cultural openness, social orientation, willingness to communicate, confidence in own technical abilities, active stress resistance, prior ... -
The Roots of Misalignment: Insights on Strategy Implementation from a System Dynamics Perspective
(2019)This essay advances the study of strategic alignment by explaining how and why misalignment occurs. We begin by summarizing why IT and business strategies evolve in unintended ways, a phenomenon known as strategic drift. ... -
Bullwhip Effect Reduction and Improved Business Performance through Guanxi: An Empirical Study
(Elsevier, 2014-12)Many operations managers have realized the potential of guanxi to facilitate business transactions. Likewise, operations management researchers have looked at the negative impact caused by the bullwhip effect on excess ... -
Platform Adoption by Mobile Application Developers: A Multimethodological Approach
(Elsevier, 2018-03)This paper investigates the factors that influence the adoption of IT platforms by software developers and how those factors differ from those that influence IT adoption by end-users. We take a multi-methodological approach, ... -
Closing the Loop: An Empirical Investigation of Causality in IT Business Value
(Elsevier, 2017-06)Researchers have established that information technology (IT) can improve firms' productivity. Whether improved productivity leads to additional investment in IT, however, remains largely uninvestigated. In this paper, we ... -
The Influence of Entrepreneurial Action on Strategic Alignment in New Ventures
(Elsevier, 2018-03)The alignment of IT strategy with business strategy has been among the top concerns of business leaders for several decades (Kappelman et al., 2014; Niederman et al., 1991). This interest from practitioners has stimulated ... -
The Internet Dilemma: An Exploratory Study of Luxury Firms' Usage of Internet-Based Technologies
(Elsevier, 2018-03)Surprisingly, there exists a paucity of research examining the adoption of Internet-based technologies by luxury firms. This represents a major shortcoming in our understanding of how luxury firms maintain the image of ... -
Drivers of Customer Loyalty in B2B Services: A Firm-level Analysis Over Time
(American University of Sharjah, 2013-09-08)Identifying the drivers of relationship quality, satisfaction and customer loyalty has been the subject of much marketing research for over twenty years. However, there are a number of gaps in the literature, especially ... -
Key Account Management and the Relationship Lifecycle: Towards a Framework for Collaboration
(American University of Sharjah, 2013-06-12)This paper examines the strategic drivers of effective key account management (KAM) and their integration into the relationship lifecycle. Previous KAM initiatives have tended to be focused on the sellers' perspective, ...
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