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    An Introduction to the Development of a Product Brand: An Evidence-Based Template for Use with First Year Undergraduate Industrial Designers

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    Intro_to_Development_of_Product_Brand.pdf (2.117Mb)
    Date
    2015
    Author
    Torrens, George Edward
    Badni, Kevin
    Hurn, Karl
    Storer, Ian James
    Advisor(s)
    Unknown advisor
    Type
    Article
    Published version
    Peer-Reviewed
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    Abstract
    The aim of this paper is to provide education practitioners with a template to facilitate the introduction of brand construction to first year undergraduate industrial design students through the visual and physical embodiment of a product. The ongoing pedagogic development has been refined over the last fifteen years alongside research into the professional practice of Industrial Design (ID). The objectives of this paper are to: provide signposting to the underpinning theories of the template; describe the template; show an example of student work that demonstrate the outcomes of template application; and, highlight where students have used the template within a brand related design competition to produce a successful design outcome.
    DSpace URI
    http://hdl.handle.net/11073/9197
    External URI
    http://www.edgj.org/index.php/EDGJ/article/viewFile/368/393
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