Browsing by Author "611872b7-6947-4ee6-bb64-5254fe47595b"
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The Internet Dilemma: An Exploratory Study of Luxury Firms' Usage of Internet-Based Technologies
Baker, Jeff; Ashill, Nicholas; Amer, Noha; Diab, Ekram (Elsevier, 2018-03)Surprisingly, there exists a paucity of research examining the adoption of Internet-based technologies by luxury firms. This represents a major shortcoming in our understanding of how luxury firms maintain the image of ...