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Arabic Brand Names: To Translate or Transliterate?
The thesis examines the process of brand naming and brand translation, focusing on three models: Dubai, Sharjah and Saudi Arabia. In terms of brand naming and translation method, these three places illustrate different ...
Language and Ideology: A Discourse and Translation Perspective
This study attempts to analyze the way Arabic Media reconstructs news. In spite of the fact that the written press is supposed to be one of the most reliable sources for information, its output has often been controversial, ...
Arabicization of IT Service Management Terminology (ITSM): Introduction to ITIL as a Case Study
As a result of continuous advancements in the field of Information Technology (IT), many concepts are being introduced. Given that most renderings focused on subfields including: web technologies, applications, and other ...