• Login
    View Item 
    •   DSpace Home
    • School of Business Administration (SBA)
    • Department of Marketing and Information Systems
    • View Item
    •   DSpace Home
    • School of Business Administration (SBA)
    • Department of Marketing and Information Systems
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Bullwhip Effect Reduction and Improved Business Performance through Guanxi: An Empirical Study

    Thumbnail
    View/ Open
    Bullwhip_effect_reduction_Jeff_Baker.pdf (362.9Kb)
    Date
    2014-12
    Author
    Cao, Qing
    Baker, Jeff
    Schniederjans, Dara
    Advisor(s)
    Unknown advisor
    Type
    Article
    Preprint
    Peer-Reviewed
    Metadata
    Show full item record
    Abstract
    Many operations managers have realized the potential of guanxi to facilitate business transactions. Likewise, operations management researchers have looked at the negative impact caused by the bullwhip effect on excess inventory and the impact of the bullwhip effect on business performance. To date, however, no empirical research has integrated these research streams. Therefore, we draw on both operations strategy literature as well as marketing strategy literature to propose a conceptual model that links guanxi, the bullwhip effect, and business performance in an empirical study. Analysis of our survey data (N=205) using structural equation modeling (SEM) indicates that guanxi has a positive impact on business performance and also reduces the bullwhip effect. We also show how a moderating factor, competition, affects the usefulness of guanxi. Specifically, we provide evidence that the link between guanxi and business performance is weakened by a highly competitive environment.
    DSpace URI
    http://hdl.handle.net/11073/16207
    External URI
    https://dx.doi.org/10.1016/j.ijpe.2014.07.030
    Collections
    • Department of Marketing and Information Systems

    Browse

    All of DSpaceCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsCollege/DeptArchive ReferenceSeriesThis CollectionBy Issue DateAuthorsTitlesSubjectsCollege/DeptArchive ReferenceSeries

    My Account

    LoginRegister

    Statistics

    View Usage Statistics

    DSpace software copyright © 2002-2016  DuraSpace
    Submission Policies | Terms of Use | Takedown Policy | Privacy Policy | About Us | Contact Us | Send Feedback

    Return to AUS
    Theme by 
    Atmire NV