Browsing Department of Marketing and Information Systems by Title
Now showing items 11-12 of 12
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The Roots of Misalignment: Insights on Strategy Implementation from a System Dynamics Perspective
(2019)This essay advances the study of strategic alignment by explaining how and why misalignment occurs. We begin by summarizing why IT and business strategies evolve in unintended ways, a phenomenon known as strategic drift. ... -
A user experience perspective on heritage tourism in the metaverse: Empirical evidence and design dilemmas for VR
(Springer, 2023-07)The tourism industry will be shaped by the growth and development of the metaverse in the coming decades. Virtual reality (VR) will enable the creation of virtual worlds, avatars, digital twins, and new social networks. ...