Browsing Department of Marketing and Information Systems by Subject "Longitudinal"
Now showing items 1-2 of 2
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Closing the Loop: An Empirical Investigation of Causality in IT Business Value
(Elsevier, 2017-06)Researchers have established that information technology (IT) can improve firms' productivity. Whether improved productivity leads to additional investment in IT, however, remains largely uninvestigated. In this paper, we ... -
Drivers of Customer Loyalty in B2B Services: A Firm-level Analysis Over Time
(American University of Sharjah, 2013-09-08)Identifying the drivers of relationship quality, satisfaction and customer loyalty has been the subject of much marketing research for over twenty years. However, there are a number of gaps in the literature, especially ...