Browsing Department of Marketing and Information Systems by Title
Now showing items 1-8 of 8
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Bullwhip Effect Reduction and Improved Business Performance through Guanxi: An Empirical Study
(Elsevier, 2014-12)Many operations managers have realized the potential of guanxi to facilitate business transactions. Likewise, operations management researchers have looked at the negative impact caused by the bullwhip effect on excess ... -
Closing the Loop: An Empirical Investigation of Causality in IT Business Value
(Elsevier, 2017-06)Researchers have established that information technology (IT) can improve firms' productivity. Whether improved productivity leads to additional investment in IT, however, remains largely uninvestigated. In this paper, we ... -
Drivers of Customer Loyalty in B2B Services: A Firm-level Analysis Over Time
(American University of Sharjah, 2013-09-08)Identifying the drivers of relationship quality, satisfaction and customer loyalty has been the subject of much marketing research for over twenty years. However, there are a number of gaps in the literature, especially ... -
The Influence of Entrepreneurial Action on Strategic Alignment in New Ventures
(Elsevier, 2018-03)The alignment of IT strategy with business strategy has been among the top concerns of business leaders for several decades (Kappelman et al., 2014; Niederman et al., 1991). This interest from practitioners has stimulated ... -
The Internet Dilemma: An Exploratory Study of Luxury Firms' Usage of Internet-Based Technologies
(Elsevier, 2018-03)Surprisingly, there exists a paucity of research examining the adoption of Internet-based technologies by luxury firms. This represents a major shortcoming in our understanding of how luxury firms maintain the image of ... -
Key Account Management and the Relationship Lifecycle: Towards a Framework for Collaboration
(American University of Sharjah, 2013-06-12)This paper examines the strategic drivers of effective key account management (KAM) and their integration into the relationship lifecycle. Previous KAM initiatives have tended to be focused on the sellers' perspective, ... -
Platform Adoption by Mobile Application Developers: A Multimethodological Approach
(Elsevier, 2018-03)This paper investigates the factors that influence the adoption of IT platforms by software developers and how those factors differ from those that influence IT adoption by end-users. We take a multi-methodological approach, ... -
The Roots of Misalignment: Insights on Strategy Implementation from a System Dynamics Perspective
(2019)This essay advances the study of strategic alignment by explaining how and why misalignment occurs. We begin by summarizing why IT and business strategies evolve in unintended ways, a phenomenon known as strategic drift. ...
