Browsing Department of Art and Design by Author "032adb9f-dfea-445e-b998-b336cec1c534"
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An Introduction to the Development of a Product Brand: An Evidence-Based Template for Use with First Year Undergraduate Industrial Designers
Torrens, George Edward; Badni, Kevin; Hurn, Karl; Storer, Ian James (Engineering Design Graphics Division, 2015)The aim of this paper is to provide education practitioners with a template to facilitate the introduction of brand construction to first year undergraduate industrial design students through the visual and physical ...