Now showing items 1-2 of 2

    • Arabic Brand Names: To Translate or Transliterate? 

      Al 'Awadhi, Noura (2014-01)
      The thesis examines the process of brand naming and brand translation, focusing on three models: Dubai, Sharjah and Saudi Arabia. In terms of brand naming and translation method, these three places illustrate different ...
    • Cultural Identity and Transliteration in the UAE Educational Curriculum 

      Almehairi, Alia Ali Salem (2015-05)
      This thesis examines whether transliteration is the most appropriate strategy to preserve Emirati cultural identity when local cultural elements are transferred into English in educational curricula. Cultural elements ...