Browsing Masters Theses by Subject "transliteration"
Now showing items 1-2 of 2
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Arabic Brand Names: To Translate or Transliterate?
(2014-01)The thesis examines the process of brand naming and brand translation, focusing on three models: Dubai, Sharjah and Saudi Arabia. In terms of brand naming and translation method, these three places illustrate different ... -
Cultural Identity and Transliteration in the UAE Educational Curriculum
(2015-05)This thesis examines whether transliteration is the most appropriate strategy to preserve Emirati cultural identity when local cultural elements are transferred into English in educational curricula. Cultural elements ...