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Cultural Identity and Transliteration in the UAE Educational Curriculum
This thesis examines whether transliteration is the most appropriate strategy to preserve Emirati cultural identity when local cultural elements are transferred into English in educational curricula. Cultural elements ...
Arabic Brand Names: To Translate or Transliterate?
The thesis examines the process of brand naming and brand translation, focusing on three models: Dubai, Sharjah and Saudi Arabia. In terms of brand naming and translation method, these three places illustrate different ...