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Arabic Brand Names: To Translate or Transliterate?
The thesis examines the process of brand naming and brand translation, focusing on three models: Dubai, Sharjah and Saudi Arabia. In terms of brand naming and translation method, these three places illustrate different ...
Translation and Representation of Political Discourse in the Media
It is generally assumed that the purpose of translation is to bridge the gap between cultures and provide a better understanding of the other. However, this understanding is often shaped to suit a certain agenda. Given ...