As boundaries among cultures diminish the need for really comprehending them is arising simultaneously. Although children's cartoons are considered a form of entertainment for people of different ages, they also contain a ...

The thesis examines the process of brand naming and brand translation, focusing on three models: Dubai, Sharjah and Saudi Arabia. In terms of brand naming and translation method, these three places illustrate different ...

It is generally assumed that the purpose of translation is to bridge the gap between cultures and provide a better understanding of the other. However, this understanding is often shaped to suit a certain agenda. Given ...

The debate over whether or not students' first language should be used in English language classrooms has been controversial for a long time. Findings in the literature reveal two opposing views: On one end of the continuum ...

English language education has become a vital part of many educational systems in the world. In the United Arab Emirates (UAE), the official language is Arabic, but with the diversity of the population, English is used as ...

Recently, a new dimension of learning a second language has gained interest in the literature. The identity of learners has made its way as a concept that has become central in second language acquisition (SLA) and bilingual ...

The present study investigated the impact of the Content and Language Integrated Learning (CLIL) approach, as applied in a private school in the UAE, on students' L2 learning, L1 knowledge and content learning. It also ...

As a result of continuous advancements in the field of Information Technology (IT), many concepts are being introduced. Given that most renderings focused on subfields including: web technologies, applications, and other ...