dc.contributor.author | Torrens, George Edward | |
dc.contributor.author | Badni, Kevin | |
dc.contributor.author | Hurn, Karl | |
dc.contributor.author | Storer, Ian James | |
dc.date.accessioned | 2018-02-19T10:16:53Z | |
dc.date.available | 2018-02-19T10:16:53Z | |
dc.date.issued | 2015 | |
dc.identifier.citation | Torrens, G. E., Badni, K, Hurn, K., & Storer, I. J. (2015). An introduction to the development of a product brand: An evidence-based template for use with first year undergraduate industrial designers. Engineering Design Graphics Journal, 79(2), 24-45. | en_US |
dc.identifier.issn | 1949-9167 | |
dc.identifier.uri | http://hdl.handle.net/11073/9197 | |
dc.description.abstract | The aim of this paper is to provide education practitioners with a template to facilitate the introduction of brand construction to first year undergraduate industrial design students through the visual and physical embodiment of a product. The ongoing pedagogic development has been refined over the last fifteen years alongside research into the professional practice of Industrial Design (ID). The objectives of this paper are to: provide signposting to the underpinning theories of the template; describe the template; show an example of student work that demonstrate the outcomes of template application; and, highlight where students have used the template within a brand related design competition to produce a successful design outcome. | en_US |
dc.language.iso | en_US | en_US |
dc.publisher | Engineering Design Graphics Division | en_US |
dc.relation.uri | http://www.edgj.org/index.php/EDGJ/article/viewFile/368/393 | |
dc.title | An Introduction to the Development of a Product Brand: An Evidence-Based Template for Use with First Year Undergraduate Industrial Designers | en_US |
dc.type | Article | en_US |
dc.type | Published version | en_US |
dc.type | Peer-Reviewed | en_US |